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SEM

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Jargon busting ...

SEM = Search Engine Marketing



SEM is the process of marketing a website via the Web. This may include:

  • Search engine optimisaion (SEO)
  • Submissions to search engines
  • Link exchanging
  • Link campaigns
  • Paid or sponsored campaigns (such as Google Adwords)
  • Article marketing
  • Social media strategies (e.g. involving Twitter, Facebook)

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